Over the course of my creative career, I’ve developed brands for financial services, retail, industrial, and manufacturing. As part of my process, I’ve always promoted a holistic approach to the discipline of design language and injected this into the content. During my career as a professional creative, I’ve built and operated various studios including photography, video production, and illustration. I think digital first but love analogue thinking with ink and paper in fast-paced environments.
The best part of being a designer is the ability to think deeply about a challenge and apply a creative solution. Design done well is the most powerful force on earth.
My Design Leadership Style
I lead with core values summarized with these top 10 principles of good design leadership.