CALGARY FLAMES MOBILE EXPERIENCE
The project called for creating an interactive game index for mobile using a web link. The concept provided the client with game cards in an arcade-style index with more than one action per card.
Additional features included client-defined hex code to change the surface (background), sponsorship cards with a defined 1:1 image container, heading, byline, and all caps text button.
Successful email campaigns have a targeted audience with custom images and strong messaging relevant to the industry you are marketing to.
Custom illustrations were used to develop the coordinated theme. The multi-touch sales campaign started with email and a call-to-action using gamification principles. The follow-up used direct sales calls to book a demo with a 90-day free trial offer. A strong call to action gets the Game Day Producer to play Trivia using an online URL. Winners were drawn from the Fannex platform.
In-game sponsorship illustration
Hand drawn typography and a robot illustration were created to help showcase sponsorship opportunities within the engagements using the Fannex Next Gen platform.
When Fannex commissioned a new website game tickets where created for each of the 6 games in their library. The concept was to theme each of the tickets and animate them using SVG animation.
For the Sedin brothers’ retirement, I created a trivia game using the Fannex gamification platform for the mobile in-venue experience.
Fannex Mobile prime player UI
The Next Generation fan engagement platform includes a client portal with a game configurator. The mobile experience inlcudes Prime Player, allowing fans to collect points and create a profile.
Central Dental Solutions
As part of CDS’ digital transformation, a brand refresh and a new eCommerce website were developed to streamline the sales process and help customers order items online.
IPCO Covid-19 poster
IPCO was looking to create a poster around COVID-19 education. The solution was to create custom icons for each symptom. The final production-ready artwork was a vinyl cling graphic installed on a glass door. The icons were also used as part of a more extensive training package.
To communicate the Fannex platform features and benefits, an infographic was sent out via email blast. The communication goal was to show that as fans engage on their mobile device using a themed game such as trivia or shuffle, there is greater sponsor recall. We call this active in-game advertising. To create a successful gamification engagement, the infographic defined the steps: design, attract, engage, convert, measure, and report.
Boston Red Sox
The illustration is done in a vintage style to reflect the history and significance of America’s most iconic ballpark. The badge is the primary graphical element used to showcase the platform’s customization potential within the app and the scoreboard.
Vegas Golden Knights
The illustration was part of a pitch to create an interactive multi-media campaign with their corporate sponsor Toyota.
The illustration was a badge to create an overall theme for the campaign.
Create an infographic for the More online magazine featuring Retire Happy.
Rhombus and orbit
Investors Group Creative Services in-house magazine describing the department’s accomplishments and major projects. Rhombus and Orbit become the name. The meaning behind the name was to encourage the designers to think beyond the company’s corporate orbit. Good things happen when you orbit and dream up new products and services within the company’s mandate of objectives and goals.
Grow your career
Investors Group wanted to theme their career’s landing page on the client facing website. The challenge was to develop a potent visual metaphor to support the “grow your career” theme. The Idea was to use mountain climbing tools as icons to visually showcase the written content. These illustrations are a good compromise between details and simplicity. These icons need to be shown small and large. Too much detail and the artwork vibrates on the screen, and too little detail starts to look cartoony. The illustration solution was to draw shapes to build the image and not use line work to define the shape.
Caption: The digital web team requested high fidelity sketches of the concept before inking could occur. We used a common colour pathway for all icons. Credit: _DVH
Caption: Illustrations were vector-based SVG files designed for a responsive website. Credit: OnePlusOne, final ink.
The illustration project resulted in hundreds of hero and secondary images called icons. We developed an illustration specification and methodology so we could engage several illustrators as well as an in-house team. Illustrations were designed around a central theme that became the hero image and six supporting icons. All artwork was kept in vector so we could add to the illustration library to create new artwork from existing digital assets. The outcome was a very consistent illustration library. The total cost of the illustration library was approximately $75,000.00.
Purasolutions | Divided Bucket
This illustration series was part of an educational series in cleaning with a divided bucket where the water that was used to clean the floor is not contaminated with the clean solution.
Caption: The Purasolutions divided bucket and the break-away wet mop details. This was a series of step-by-step drawings to show precisely how to use the equipment. The illustrations were drawn to specifically demonstrate the features and benefits of the system.
Caption: The Purasolutions divided bucket and Microfibre training posters.
The illustration project was made into hospital education posters and appeared in various industrial catalogues. The training materials were launched for Alberta Health Services to help secure a multi-year contract for microfibre cleaning technology.