Illustration

Boston Red Sox

_ABSTRACT

The illustration is done in a vintage style to reflect the history and significance of America’s most iconic ballpark. The badge is the primary graphical element used to showcase the platform’s customization potential within the app and the scoreboard.


Vegas Golden Knights

_ABSTRACT

The illustration was part of a pitch to create an interactive multi-media campaign with their corporate sponsor Toyota.

The illustration was a badge to create an overall theme for the campaign.


Night Owl

_ABSTRACT

This is a project for a T-shirt design for kids wear.


Grow your career

_ABSTRACT

Investors Group wanted to theme their career’s landing page on the client facing website. The challenge was to develop a potent visual metaphor to support the “grow your career” theme. The Idea was to use mountain climbing tools as icons to visually showcase the written content. These illustrations are a good compromise between details and simplicity. These icons need to be shown small and large. Too much detail and the artwork vibrates on the screen, and too little detail starts to look cartoony. The illustration solution was to draw shapes to build the image and not use line work to define the shape.

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Caption: The digital web team requested high fidelity sketches of the concept before inking could occur. We used a common colour pathway for all icons. Credit: _DVH

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Caption: Illustrations were vector-based SVG files designed for a responsive website. Credit: OnePlusOne, final ink.


 _OUTCOME

The illustration project resulted in hundreds of hero and secondary images called icons. We developed an illustration specification and methodology so we could engage several illustrators as well as an in-house team. Illustrations were designed around a central theme that became the hero image and six supporting icons. All artwork was kept in vector so we could add to the illustration library to create new artwork from existing digital assets. The outcome was a very consistent illustration library. The total cost of the illustration library was approximately $75,000.00.


Purasolutions | Divided Bucket

_ABSTRACT

This illustration series was part of an educational series in cleaning with a divided bucket where the water that was used to clean the floor is not contaminated with the clean solution.

TTS_Divided_Bucket

Caption: The Purasolutions divided bucket and the break-away wet mop details. This was a series of step-by-step drawings to show precisely how to use the equipment. The illustrations were drawn to specifically demonstrate the features and benefits of the system. 

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Caption: The Purasolutions divided bucket and Microfibre training posters.

_OUTCOME

The illustration project was made into hospital education posters and appeared in various industrial catalogues. The training materials were launched for Alberta Health Services to help secure a multi-year contract for microfibre cleaning technology.

_DVH